Launching soon in India
COMING SOON

GOOD FOOD.NO SECRETS.

Premium, plant-based pantry food with the whole story where it belongs—right on the front.

Early access · Founder notes · First-batch tastings
WHAT’S
INSIDE,
UP FRONT.
Bite
Theory
Dark Cacao
Almond

THE FULL RECIPE
WILL LIVE HERE.
NOT IN THE FINE PRINT.

PLANT-BASED GRANOLA
Bite
Theory
Seed &
Chickpea

EVERY INGREDIENT.
EVERY PERCENTAGE.
RIGHT ON THE FRONT.

SAVOURY THINS
PLANT-BASEDCLEAN LABELFULL RECIPE UP FRONTBIG FLAVOURMADE IN INDIAPLAYFUL BY NATURE

OUR THEORY № 01

If you need a magnifying glass, it isn’t transparency.

100%
OPEN

We’re building a modern pantry where clean doesn’t mean boring, plant-based doesn’t mean preachy, and the recipe doesn’t hide on the back.

WHAT’S INSIDE, UP FRONT.

No
treasure
hunts.

The front of every Bite Theory pack is designed to show the complete recipe clearly—ingredients, percentages and all.

01Real ingredients02Clear percentages03Nothing dressed up
FRONT OF PACK
RECIPE PANEL

Not tiny.
Not vague.
Not hidden.

Full recipes will be revealed with the first batch.
READ THE FRONT.KNOW YOUR BITE.

A LITTLE PREVIEW

Three ways
to bite.

01

Granola

For breakfast bowls and straight-from-the-pack handfuls.

02

Fibre bites

Small, satisfying and made for the space between meals.

03

Savoury thins

For dips, desks, grazing boards and good conversations.

SFOUNDER-LED
FROM DAY ONE

MEET SUJATA

“I want you to know exactly what you’re eating—and love every bite anyway.”

Sujata Kaya is building Bite Theory from a lifelong curiosity about ingredients, a background in chemistry, years spent creating premium chocolate, and a belief that better food should still feel joyful.

THE FIRST BATCH IS GETTING CLOSER.

Come hungry.
Leave curious.